our story

Law Cases to Phone Cases

From the time I got my first iPhone in 2010, I was obsessed with finding the perfect case. It seemed like there were only great designs that offered no protection or protective cases with basic designs. Fast forward to the summer of 2013. I had just graduated college with plans to enroll in law school, but deep down I knew it wasn’t a career that I was truly passionate about.


After an exhausting 6 months of research, designing the initial products, and selling everything I had to buy inventory, velvetcaviar.com launched in February of 2014 from my bedroom in NYC, coining the phrase “Pretty Yet Protective” as the tagline. Within months, @velvetcaviar became a viral sensation across social media as people everywhere fell in love with our never-before-seen phone cases.

our Mission

Committed to Quality

Our mission at Velvet Caviar is to merge the worlds of fashion and tech through stunning design and innovation.

“I thought if I could create designer phone cases that were as protective as the leading brands, I would really have something special.” -Michelle Aran, CEO @ Velvet Caviar

our team

Exemplifying Excellence

Since 2014, we’ve grown into an amazing, passionate team of creatives based in Brooklyn, NY; where we work constantly to bring our customers the cutest designer phone case and accessories. We’re committed to offering a trending selection of new releases with premium quality & protection that you can count on.

Love it or send it back, hassle free.

We stand behind our creations with a 1 year warranty and free returns.