“Law Cases to Phone Cases”by Michelle Aran, Founder
2010 - Why Phone Cases?
From the time I got my first iPhone in 2010, I was obsessed with finding the perfect case to accessorize it. I remember going to mall kiosks every few weeks to pick out a new case, and always found much cooler designs than I could get from any of the leading phone case brands. Though I loved their designs, I ended up breaking my phone every other month because these kiosk cases didn’t offer the same level of protection that bigger brands did. It seemed like there were only two options: great designs that offered no protection or protective cases with basic designs.
2013 - Journey Begins
Fast forward to the summer of 2013. I had just graduated college with plans to enroll in law school, but deep down I knew it wasn’t a career that I was truly passionate about. Instead, I had a burning desire to launch a career creating something I would truly love. I finally landed on a solution to the problem I had been dealing with since 2010. I thought if I could create designer cases that were as protective as the leading brands, I would really have something special.
2014 - Opening Doors
After an exhausting 6 months of research, designing the initial products, selling everything I had to buy inventory, and preparing to turn a simple idea into a real, viable business; velvetcaviar.com launched in February of 2014 from my bedroom in NYC, coining the phrase “Pretty Yet Protective” as the tagline. Within months, @velvetcaviar became a viral sensation across social media as people everywhere fell in love with our never-before-seen phone cases.
Since then, we’ve grown into an amazing, passionate team based in Brooklyn, NY; where we work to consistently bring our fans the coolest designer phone case and accessories. We’re committed to offering a fresh selection of regular new releases with dependable quality & protection. We’re proud to share our passion with over 1,000,000 Velvet Caviar customers along with dozens of retail partners worldwide.
Thanks for reading and I hope you love our cases!
We stand behind our creations with a 1 year warranty and free returns.
Our ProductsWe create premium on-trend tech accessories designed at our headquarters in Brooklyn, New York.
Our MissionTo merge the worlds of tech and fashion through stunning design and innovation
Our TeamCreative artist and innovative thinkers sharing a passion for our mission. Want to join? View Careers.